This argument was derided by IT supply-side executives such as Steve Ballmer, Carly Fiorina, and Scott McNealy, but CEOs quietly applauded it. From a strategic standpoint, they became invisible they no longer mattered.” But as their availability increased and their cost decreased - as they became ubiquitous - they became commodity inputs. For a brief period, as they were being built into the infrastructure of commerce, all these technologies opened opportunities for forward-looking companies to gain real advantages. ![]() “IT is best seen as the latest in a series of broadly adopted technologies that have reshaped industry over the past two centuries - from the steam engine and the railroad to the telegraph and the telephone to the electric generator and the internal combustion engine. ![]() In 2003 Nicholas Carr wrote a provocative article for HBR titled “ IT Doesn’t Matter,” in which he stated:
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